The New Rules of PR

I just enjoyed reading through 22 screen shots of great material on PR from David Meerman Scott.  For those of you who are following me on my blog, you know I am always looking for people who are good “meaning-makers” to pass along to you.  David Meerman Scott has a book from Wiley out with more information than is in these 22 slides so you might want to check that out too.  I really appreciate that his copyright allows posting the link to his info on my blog.  Take a look at David’s ideas and I hope you see some things you might want to try in your business or nonprofit.  And if you need help, just let me know.  This is the sort of thing my marketing partner Joy and I are working on all the time.


Barbara Sher has announced dates for her fall Write/Speak program.  I can personally vouch for the one-day teleworkshop as I found it pretty incredible and not like any other writing workshop I’d ever experienced.  And yes, doing it on the phone actually works great!  If a career writing and speaking is your dream, this might be the catalyst experience that works for you.

Part 1: One Day Teleworkshop – (October 24, 2009)

Part 2: 5 Day Retreat – (November 6 – 11, 2009)

Part 3: 12 Session Course – (To be announced)

Resistance & Procrastination

If you are having trouble getting past resistance or procrastination, you may enjoy participating in a teleclass with Barbara Sher.  She offers these whenever the spirit moves her and usually does them to help a nonprofit raise a little money.  I’ve experienced this approach with Barbara in a face-to-face setting and then participated by phone last week.  It is a pretty amazing and powerful thing, yet perfectly relevant and down-to-earth.

In my work as a Sher Success Team Leader, I’ve seen this crop up with people who are trying to achieve new goals.  If you want to hear the master, tune in to one of the calls.

Thursday, August 20, 9-10:30pm Eastern Standard time (NYC)

Sunday, August 30, 2-3:3:30pm Eastern Standard time (NYC)

Price for each teleclass is $10.00.

All proceeds will go directly to an amazing animal sanctuary founded and run by Dr. Laura George, The Coming Home Animal Sanctuary. Tax deductible.

Feel free to register for one or more teleclasses.

NC Nonprofit Info

I know that some of the people who have signed up for my email list are either nonprofit executives or interested in getting into nonprofit careers, so I thought I would mention that a great way to learn about the field (at least in North Carolina) is through the NC Center for Nonprofits.  Trisha Lester, who has been there for a very long time has always been wonderfully helpful and knowledgeable and their website has extensive content.

They sponsor an annual conference and I just got an email about it today.  You can go to their conference information page at:

to learn more.  It is a great place to network and learn new things.  I am still using something that I learned there back in the 1990s, so I think you will walk away with something relevant and helpful if you go.

The Words of Peter Drucker

My nephew has been home from Vanderbilt for the summer and he has been working as my marketing intern.  I’ve had a lot of fun getting to know Matt better, but I also wanted to make sure he was learning some things that would last beyond the summer.

Recently after he had fixed a Twitter Feed problem that had been particularly frustrating, I thought he might like to take on something a little more thought-provoking.  So, I introduced him to Peter Drucker, the renowned and revered thought-leader about all things “management.”

I was already a fan when I met Peter Drucker in the 1990s at a conference my organization was hosting. Although stooped and having trouble with his hearing, Drucker remained a powerful life force.  It was clear to me as soon as I shook his hand and he began to speak why he is so often referred to as the “father of modern management.” I worked in a leadership organization for 20 years where we sometimes struggled with how to talk about management, especially in relationship to what we considered to be larger and more elusive concepts of leadership.  Peter Drucker had no such struggle.  I appreciated how much he valued simple, straightforward and effective management practices and how clearly he thought they served as a foundation for strong, effective leadership.

So, I handed Matt a copy of The Daily Drucker and pointed out a few words from Jim Collins in the Foreword that capture my appreciation of Peter Drucker’s work:  “Drucker’s genius shines best in the short paragraph or single sentence that cuts through the clutter and messiness of a complex world and exposes a truth.  Like a Zen poet, Drucker packs universal truth into just a few words; we can return to his teachings repeatedly, each time with a deeper level of understanding.”

This morning I asked Matt to pick out a few of his favorites from the 366 readings in The Daily Drucker. I think he pulled a pretty nice list:

  • The most important thing in communication is to hear what isn’t being said.
  • Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you’ve got.
  • Efficiency is doing things right; effectiveness is doing the right things.
  • Most of what we call management consists of making it difficult for people to get their work done.
  • People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
  • The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
  • Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
  • Time is the scarcest resource and unless it is managed nothing else can be managed.

So here’s to Peter Drucker, gone, but not forgotten and still teaching us all.  In the words he is said to have offered frequently, “Go out and make yourself useful.”