Archive for Marketing & Strategic Communications
50 Tweetable Ideas
Jessica Swanson has been running a number of webinars and email blasts about practical tools for small businesses. The last few weeks she has focused on Twitter. I thought this list of 50 things to Tweet about might be helpful to pass along. 50 Tweet-able Ideas Guest Author: Jesscia Swanson One of the main questions [...]
12 Reasons Your Small Business Needs Twitter
Twitter is a powerful tool for small businesses, consultants, nonprofits, and individuals. This post by guest author Jessica Swanson is a helpful checklist if you are looking for some reasons to try out Twitter. My only caveat is that social media is labor intensive and can therefore cost you time even if it doesn’t cost [...]
7 Tricks For Creating Powerful Ad-Copy
Guest Author: Jessica Swanson As a small business owner, at one time or another, you will need to create a compelling ad. It doesn’t matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect’s attention, produce a desired emotional response that urges them to [...]
Competitive Intelligence – Sophisticated or Quick & Dirty
Inc. has been posting some very good information on “how to” do things related to a small business. One of their posts that caught my attention was about the secrets of competitive intelligence. The post talked about how important it is for companies of all sizes to know what is going on around them and [...]
Morning Sports Talk: It’s Business
ESPN’s Mike and Mike in the Morning Show was on today as it is most mornings during my household’s get-up-get-ready-and-go period. I was a bit more attentive today since the talk was college basketball and my alma mater had just won the championship in a squeaker. I was about to tune out as the two [...]
7 Deadly Marketing Mistakes
Whether you are marketing yourself, a product, or a business, Guest Author, Jessica Swanson, offers some good advice for you next marketing effort. 7 Deadly Marketing Mistakes from Guest Author: Jessica Swanson Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes: 1. [...]
Tips on Using Facebook in 15-minute Intervals
LinkedIn is my preferred social networking tool, but we can’t deny the power of Facebook. I thought you might find this article from “Shoestring Marketer,” Jessica Swanson of interest. See what you think and if Facebook can work as part of your overall positioning online – for yourself as a job seeker or sole proprietor [...]
A Memorable Way to Think about Marketing
I subscribe to the IttyBiz mail list by the internet’s biggest potty-mouth, Naomi Dunford. The thing about Naomi is that somehow even with all her “gutter talk” as my mom used to say, her insights, ideas, and explanations are always excellent. I’ve bought several of her products because, well, she just makes so much sense. [...]
Tumbleweed Tiny Houses
I am completely fascinated by Jay Shafer’s Tumbleweed Tiny Houses. I desperately want to build one and Jay makes me feel as if I could! If you haven’t seen these amazingly small, compact and efficient homes, you might enjoy visiting Jay’s site and seeing the designs and room layouts. (And Jay if you are reading [...]
Texting Etiquette
Is it OK to text on the toilet? If you were to ask 75% of respondents in a recent Intel survey, the answer would be yes. Yew. The Intel Holiday Mobile Etiquette survey, which questioned 2,625 adults over age 18, had less gross findings as well: – 80% felt there were unspoken rules about mobile technology. [...]
