Archive for Marketing & Strategic Communications
12 Ways to Drive More Traffic to Your Blog
Guest Author: Jessica Swanson Imagine that you’ve taken the giant leap to start a blog to bring more brand awareness and exposure to your small business. You’ve taken all the necessary steps to build your blog platform and now comes the day when you make your very first blog post. You spend hours crafting a [...]
3 Steps to Twitter Time Management
Guest Author: Jessica Swanson So, you’ve jumped on the Twitter bandwagon and have embraced the experience wholeheartedly. You’re doing everything that you should be doing, Tweeting out industry tips, quotes and strategies, connecting with targeted followers and spreading the word about your small business. But, there’s one problem. You’re spending hours a day on Twitter. [...]
50 Powerful Call to Action Phrases
Guest Author: Jessica Swanson Are your prospects doing what you’d like them to be doing? Are they ordering your ebooks, opting into your website or clicking on your links? If not, you’re missing out on one of the top-secret weapons that copywriters have used for years to get their prospects to act accordingly. So, what [...]
Positioning Presentation Nov 2011
I had the chance to present some thoughts on positioning yourself, your products and your business in the marketplace recently. If you are interested, I’ve attached a pdf of my presentation notes here. The notes are half pages, so when you print them out, there are 2 per page for a total of 4 pages. [...]
3 Simple Tips for Writing Your About Page
Guest Author: Jessica Swanson Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an [...]
Avoid These 5 Twitter Mistakes
Guest Author: Jessica Swanson I admit it. I’m a Twitter gal and I absolutely love what Twitter can do for small business owners. It produces massive visibility, it’s a top-notch lead generation tool and a powerful networking platform. Unfortunately, Twitter continues to mystify many small business owners who aren’t quite sure what all the fuss [...]
50 Tantalizing Free Offer Examples
Guest Author: Jessica Swanson One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they’ll do whatever it takes to get a hold of it. But, here’s the catch. What you’re offering your prospects isn’t going to cost them [...]
12 Tips for the Social Media Newbie
Many small business owners are silently watching social media marketing from the sidelines. They’re intrigued, interested and attracted by this new marketing channel, but don’t feel quite ready to join in on the game. But, no worries. Here are twelve simple tips to help get your social media marketing in top form. 1. It’s not [...]
21 Shoestring Marketing Secrets for Small Business Success
Guest Author: Jessica Swanson Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth. Here are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that [...]
5 Reasons Why the Fortune is in Your List
Guest Author: Jessica Swanson You’ve probably heard time and time again the old marketing adage “the fortune is in your list.” Whether or not you’re familiar with this motto, the truth of the matter is that there is truly no better way to build your small business. No matter what small business you operate, you [...]
