Archive for Business Consulting
Tumbleweed Tiny Houses
I am completely fascinated by Jay Shafer’s Tumbleweed Tiny Houses. I desperately want to build one and Jay makes me feel as if I could! If you haven’t seen these amazingly small, compact and efficient homes, you might enjoy visiting Jay’s site and seeing the designs and room layouts. (And Jay if you are reading [...]
Texting Etiquette
Is it OK to text on the toilet? If you were to ask 75% of respondents in a recent Intel survey, the answer would be yes. Yew. The Intel Holiday Mobile Etiquette survey, which questioned 2,625 adults over age 18, had less gross findings as well: – 80% felt there were unspoken rules about mobile technology. [...]
Stop Interrupting and Start Interacting!
Guest Post by Jessica Swanson A radical change has occurred in the world of marketing. Just five short years ago, most companies utilized only traditional forms of advertising including: TV ads, radio ads, magazine ads, newspaper ads, etc. As a result, most marketing consisted of advertising that interrupted whatever the consumer was doing. TV commercials are [...]
Twitter Lab
Recently I had a chance to speak with a group of business professionals about being more aware of the opportunities to communicate online. The topic that got the most interest was how Twitter is being used by sole proprietors, businesses, nonprofits, and the media to communicate with their audiences. There were so many questions about [...]
The New Rules of PR
I just enjoyed reading through 22 screen shots of great material on PR from David Meerman Scott. For those of you who are following me on my blog, you know I am always looking for people who are good “meaning-makers” to pass along to you. David Meerman Scott has a book from Wiley out with [...]
For the Artists in the Group
http://www.theartistscenter.com/ Some of the people I’ve been working with in my role as coach are artists who want to be able to share their art more broadly or even (dare to dream it) want to make creating and selling art their full time occupation. My marketing colleague in California, Joy, shared this site with me [...]
Twitter Talks Business
Twitter recently released a tutorial http://business.twitter.com/twitter101 specifically focusing on how to use Twitter if you are a business. So far there are six sections of the “Special Guide” and each is short, sweet, and salient. The six sections are: What is Twitter Getting started Learn the lingo Best practices Case studies Other resources I’ve been [...]
The Love Hate Relationship in Marketing
Last year I was in Italy attending a conference and met another participant named Margie. After introducing myself as someone who coaches executives and entrepreneurs on how to take small do-able steps to expand their businesses, Margie started telling me how much she dislikes marketing herself and her service business: I know I can create [...]
