Essentially, I outlined why I think it is important to start with who you serve. So many times, we get caught up in very generic expectations of what we should be doing to market ourselves thinking that we have to conquer the entire world. In reality, most of us need to reach a steady, committed set of clients with whom we can be connected over time. Mass marketing can be very effective, but it is also very expensive. And even when you are engaged in mass marketing, you are really carefully targeting your audience.

So when in doubt, start with thinking about your ideal client. Focus on who is a good client or customer for you and you may find that you can be much more efficient with your time and talents.

Positioning Presentation 7Nov11

Sarah Arnett, an Organizational Development colleague I know, is offering a program called, Moving with Grief through Physical Storytelling.  It will be held at Wesley Long Hospital on Saturday, February 20, 2010 from 8:30 a.m. to 12:30 p.m.

Program Description:

This workshop helps people find new insights or new “endings” to stories that have played in their head for a while that have resulted in some mode of the grief cycle.  Stories are verbally shared and then I help guide the group to retell the stories IN MOVEMENT only.  The storyteller gets to witness the story instead of only replaying it in their head (again).  This creates empathy, new insights, and group wisdom….No movement experience required – abilities and disabilities welcome. Stories have come from recent events and from events that are decades old.

Who Should Attend?:

Caregivers, Hospice workers, chaplains, agency workers, healthcare workers, therapists, church leaders (lay or ordained) have come to these programs. I have had”regular people” come to these events!

Location:

Faculty:

Sarah Arnett MA, LMBT, NCC, ADTR; Organizational Development Specialist, Moses Cone Health System

Registration:

You may register for this program through AHEC at 336-832-8025.

AHEC is the Area Health Education Center – a national initiative to support education in the healthcare arena.  The Greensboro AHEC enhances learning experiences by providing information resources to both students and practicing health care professionals in the area.  (source AHEC website)

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Barbara Demarest

Executive Coaching, Seminars & Keynotes,

Online Networking & Positioning for Career & Business Growth

info@barbarademarest.com

Ph/vtext.com 336-303-1577

Twitter @barbarademarest

LinkedIn /barbarademarest

Coaching Profile: www.thecoachingassociation.com

Blog: www.barbarademarest.com

My e-book with Joyce Richman, Getting Your Kid Out of the House and Into a Job is now available at www.GettingYourKidOut.com

]]> http://www.barbarademarest.com/grief-workshop-offered-feb-20-2010/feed/ 0 http://www.barbarademarest.com/leadership-skills-for-girls-fundraiser-artista-2010/ http://www.barbarademarest.com/leadership-skills-for-girls-fundraiser-artista-2010/#comments Wed, 20 Jan 2010 22:04:36 +0000 Barbara Demarest http://www.barbarademarest.com/?p=474 Leadership Skills for Girls:  Exhibit and Art Sale Fundraiser for the Women’s Professional Forum Foundation

A friend just sent me an email announcing an upcoming event that I thought those of you in the Greensboro, NC area might be interested in.

Here are the details:

Artista 2010: Exhibit and Sale of Art, Jewelry, Pottery, Sculpture by local women artists

Gala: Thursday, February 25, 2010

Time: 5:30pm –8:30pm

Place: Marshall Art Gallery, located at the Village at N. Elm just east of Pisgah Church Rd.

Tickets: $35 per person in advance or $40 at the door

(purchase online at www.wpforum.org or www.greensboroskirt.com)

Proceeds go to the Women’s Professional Forum Foundation “Nurturing Girls to be Tomorrow’s Leaders”

The WPF Foundation makes annual grants available to local non-profit organizations to fund programs that support our agenda to develop leadership skills for girls.

*****************************

Barbara Demarest, Executive Coach — see my profile on www.thecoachingassociation.com or contact me at info@barbarademarest.com

The title of the free tele-seminar is:

“I Could Do Anything If I Only Knew How to Network!”

Here’s the information sent to me by Darrell.

“The author of the 30-year best-selling career book “Wishcraft” addresses your questions about effective networking on January 21, 2010.  This
limited-seating FREE teleseminar will clarify the quickest and most effective ways to effect career transitions in tough times.  The masses are scouring the online job boards but the savvy are tapping into the power of relationships. Barbara Sher’s concepts of “brainstorming” and “barnstorming” have helped her readers network into careers they love for over three decades.  Register now and ask your top networking question of Barbara Sher at http://www.CareerGuy.com/barbara-sher-teleseminar.  This call is limited to the first 150 registrants.”

We use a conference line so you can be on your home phone sitting in front of your computer with your profile open.  By having you click on your own profile and physically engage (as opposed to my using a webinar and showing your slides) I’ve found that people learn and retain more.  The cost is $15.00 per session.

For more information, you can check out my Courses & Events page on www.barbarademarest.com.  I have done some individual sessions by phone and in person also and I am open to doing group sessions in person if there is interest.  You can email me at info@barbarademarest.com for rates for those if you are interested.

To follow me on Twitter: @BarbaraDemarest

And my profile on LinkedIn is www.LinkedIn.com/in/BarbaraDemarest

LinkedIn Labs

• Jan. 6, 2010 at 5 p.m. (Eastern Time)
• Jan. 21, 2010 at 9 a.m. (Eastern Time)

TwitterLab

• Jan. 19, 2010 at 5 p.m. (Eastern Time)

Here are the dates for December 2009 Labs:

TwitterLab
Tuesday, December 8, 2009 at 9 a.m. (Eastern Time)
Thursday, December 17, 2009 at 5 p.m.  (Eastern Time)

LinkedIn Lab
Thursday, December 3, 2009 at Noon (Eastern Time)
Wednesday, December 9, 2009 at 5 p.m. (Eastern Time)
Tuesday, December 15, 2009 at 9 a.m. (Eastern Time)

I run these as “labs” meaning that I hope that you will actively be experimenting with Twitter and LinkedIn during the session.  If you just listen to a presentation, you’ll get something out of it, but you will remember and understand more if you actually use these tools.  So how it works is that I am on the phone giving you guidance and pointing out some things I’ve learned about these tools and you are trying them out on your computer.  These are group sessions and people end up asking questions as we go along so that each session is a little bit different.  I’ve even had a few people do the sessions more than once because they find working in this collaborative setting a helpful way to keep learning a little bit more each time they join in.

To register, go to the Courses & Events page or send an email to info@BarbaraDemarest.com and I’ll give you instructions.  And if December is too busy for you to think about social media, then be on the lookout for the January dates.

If you are someone who has not searched for a job in several years, you may need to brush up on how to use online profiles to position yourself for career advancement or transition.  In addition to being a helpful tool for your actual search, using LinkedIn also shows employers that you can navigate social media.  Don’t scoff!  Social media is working its way into the workplace and employees at all levels will be using these platforms within their organizations.  Don’t be surprised to see the technology behind social media showing up in your knowledge management systems, your internal and external communication tools, and your orientation, learning, and development structures.  Make sure you keep learning!

My approach with the Labs, both Twitter and LinkedIn Labs, is to do some information sharing on the phone and then dive in and have participants try things out on their computers.  I take questions and we don’t follow a prescribed format.  Instead I try to respond to people’s questions and make sure that they come away from the session having tried something on the site.

That which I hear, I forget.

That which I see, I remember.

That which I do, I understand.

– Confucius

To sign up for the LinkedIn Lab, please choose one of the following methods:

1 – Send me an email: info@barbarademarest.com and let me know which session you would like to attend.  Then please send a check to BarbaraDemarest.com 1577D New Garden Road, Suite 161, Greensboro, NC 27410.  Please make checks payable to Barbara Demarest for $15.00.

2 – If you would like to pay online, all you have to do is use the PayPal button here and in the box let me know if you are planning on the Monday, Nov. 16th session at 5 pm or the Thursday, Nov. 19th session at 9 am by typing in the word Mon or Thur so that I have a count.  You can also send me an email at info@barbarademarest.com so that I have your email address to which to send any instructions.

Looking forward to working with  all of you on LinkedIn!

I am attending (Mon or Thur)

Flyer is attached here:

cansforacause

I’ve watched Jay’s work evolve and grow for about 6 years and I get excited when a new design appears.   I bought the little book of designs he produced and I pull it out every once in awhile and imagine what it might be like to “live small.”  Maybe it is my desire to have a space that is totally and completely my own, or maybe I just like the idea that I could build a whole house, or maybe it is the thought that you could pare your belongings down to the degree needed to live in one of Jay Shafer’s houses.

Bottom line is that I think there is a lesson to be learned from Jay.  He’s tapped into something deep in the American psyche about home ownership, living within your means, and managing your resources.  In marketing parlance, he’s found his unique selling position, he knows and engages with his clients, and he is clear about his message.  So, I will continue to justify my fascination with Jay Shafer’s Tumbleweed Tiny Houses and call it market research.

And maybe I will see you at one of Jay’s upcoming workshops where he teaches Tiny Housebuilding and Small Space Design:

I’ll be helping out again with online networking and the basics of positioning yourself for a career transition.  More information about the event can be found on the WFMY News 2 website.