Archive for Personal Positioning & Marketing

12 Reasons Your Small Business Needs Twitter

Twitter is a powerful tool for small businesses, consultants, nonprofits, and  individuals.  This post by guest author Jessica Swanson is a helpful checklist if you are looking for some reasons to try out Twitter.  My only caveat is that social media is labor intensive and can therefore cost you time even if it doesn’t cost [...]

How Proving Your Value Costs You Money and Loses Clients

Today’s guest author is Sherri Garrity from TheCorporateFugitive.com.  Sherri writes frequent posts on her blog about what it takes to transition from a corporate employee to a self-employed entrepreneur.  Her useful tips about personal positioning related to how to price your services is outline below. Guest Author:  Sherri Garrity on Value Pricing If I were [...]

WFMY-TV Personal Positioning & Creative Resumes

Yesterday, Dana Arquilla, WFMY-TV web reporter and camerman Chris Keimig came by to ask me about a local artist, Thomas Roam, who is using Google Maps to position himself online and to further enhance his attractiveness as a potential employee.  The clip of the interview (at the bottom of the page) captures only a portion [...]

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