Whether you are writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective marketing message. Once you are able to master these important techniques, you will have the recipe to create ads that sell.

Good marketing is based on psychology. It’s your job to convince your prospects that your product or service is distinct, unique and first in its class. In addition, you must create a base need for what you sell.

One of the easiest ways to accomplish this is through the AIDA method, which is the basis of all good ad-copy. In fact, it’s an age-old formula that has been used by copy-writers for years. The concept is fairly simple. You are going to move your prospects through the sales process by:

A (Attention)

I (Interest)

D (Desire)

A (Action)

To focus on each of these actions specifically:

Attention: You have about three short seconds to capture your prospect’s attention. You can accomplish this with a compelling headline or a riveting graphic, photo or video. The truth of the matter is that if you’re headline isn’t show-stopping, you’ve lost your prospect for good.
On the other hand, if you are able to command your prospect’s attention, through a headline that generates emotion, addresses a base fear or concern, or pinpoints a specific benefit, your prospect is hooked.

Interest: Once you have captured the attention of your prospect, they will be interested in what more you have to say. Your headline has created intrigue and will push your prospect to continue reading. This is where you can further peak their interest by focusing on a specific problem that they are facing.
Your goal is to create a scenario in which your prospect is able to identify closely with the problems you have outlined.

Desire. Obviously, once you have showcased the problems that your prospects face, you will need to convince them that you can offer them a solution. This is how you create a strong desire for your product or service. Show them, beyond a shadow of a doubt, that your company can solve their problems and improve their life. Build your case with specific examples, testimonials and benefits.

Action. Finally, you must tell your prospects what to do. Now that you have taken them this far, it’s imperative that you tell them exactly what action to take.

A few ways to create action with your copy are:

1. Offer a Bonus: Order Now To Receive Your Free Report!
2. Provide a Discount: When You Order Before Midnight, You’ll Receive 50% Off!
3. Create Scarcity: Only The First 15 People Will Receive This Special Offer, So Act Now!
4. Showcase The Consequences: If You Don’t Act Today, Your Business Will Never Change…
5. Create Motivation: Act Today and Stop Smoking Tomorrow!
6. Appeal To Emotions: Call Us Today…Your Financial Security Depends On It!

Obviously, it’s not a simple task to create powerful ads. However, always remember that “getting back to the basics” can be the best way to create magical and powerful ads that sell.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

I have a very strange question to ask you. Do you believe in dating someone before you get married? My guess is that you’re rolling your eyes and saying, “Of course, you   should date before you get married! Are you crazy?”

The reason I’m asking this crazy question is because many small business owners expect their prospects to commit to a serious relationship with them before they even know them. Think about it for a minute.

Most small business owners put up their company website and wait for the prospects to start pouring in the door. If prospects land on the website, that same small business owner expects the customer to simply shell over their hard-earned money instantly.

The problem is that it just doesn’t work like that. Customers want to get to know you before they commit. They need to trust you, like you and understand you. It’s really no different than marriage.

Research suggests that customers need to connect with you an average of seven to twelve times before they are ready to take out their wallet and spend money to do business with you. In all reality, your customer is going to do business with you when they are ready to do business with you.

That means that we need strategies to connect with our prospects in a multiple of different ways. We want to be a constant reminder to our customers that when they are ready to buy, we are there to support them. The only way this can be accomplished is by continuing to build a meaningful relationship with our prospects.

The good news is that this doesn’t need to an overwhelmeing task. In fact, much of the connections with your prospects can be accomplished through the power of automation.

Here’s an example of how I “woo” my prospects and develop a serious relationship with them.

First of all, through my various marketing efforts, they arrive at my landing page. My landing page is designed with one purpose in mind. Mainly, I want my prospect to feel safe, secure and begin the process of “getting to know me.” I’m not expecting a sale on the first encounter.

In addition, I offer my prospects free and valuable information that allows them to get to know me. If my prospect feels comfortable with my landing  page, they supply me with their name and email. This is where the relationship begins and the real automation kicks in.

Once I have a prospect’s information, I connect with them in a number of ways:

•    Email autoresponder messages that are sent out automatically;

•    Videos for my prospect to watch;

•    Podcasts and audio reports to listen to;

•    Special reports that I have written that highlight my industry;

•    A chance to subscribe to my blog and learn more about shoestring marketing;

•    Invitations to special webinars or teleseminars that I host.

Naturally, there are dozens of other ways that you can connect with your prospects and begin to build powerful relationships. Let your imagination be your guide.

Most importantly, you must give your prospects many different ways to connect with you and to begin building that incredibly valuable relationship. Because once they feel a strong connection with you, they usually end up making that commitment.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

Guest Author:  Jessica Swanson

Most likely you’ve heard the idea that you are only removed by any other person in the world by “six degrees of separation.” The theory (made popular by Stanley Milgram), suggests that  “if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is only six steps away from any other person on Earth.”

Interestingly enough, this very theory can be applied to your small business. If you need to contact a boss, colleague, consultant or prospective customer, client or employer, it’s obvious to tap into your own network of connections.

But, what if there was a way to tap into the connections of the people that they know, and the connections of people that they know, and so on? Most likely, you wouldn’t have to go through more than 4-6 connections to find the exact person that you are looking for.

So how can you tap into a network that allows you to leverage the power of your connections quickly and efficiently?  That network is called LinkedIn.
What Is LinkedIn?

Once you have registered for a free account through LinkedIn, you are able to invite others to “connect” with you through the site.
Once you begin connecting with others, you are able to ask them to connect you with their network. (The entire system is built on referrals, so there is a good amount of quality control already built in.)

LinkedIn  (much like any networking site) works best when you apply simple and strategic marketing strategies to boost its effectiveness.

Here Are Ten Tips For Making LinkedIn Work For You and Your Small Business:

1. Complete Your Profile. It’s important that you add as much important and relevant information about your small business as possible. Your profile is the first impression that you make upon your prospects and business partners. Make sure to include a picture, past job experiences, current job experience and personal information. The more information people are able to take away from your profile, the better connection they will have with you.

2. Keep Your Profile Fresh And Up To Date. Don’t make the mistake of creating a LinkedIn profile only to let it stack up with dust. Make sure that as you change jobs or achieve business recognition that you update your profile to reflect this.

3. Connect With Clients, Customers, Co-workers and Colleagues. It’s important to connect with past and current individuals in your field. However, it’s also a wonderful way to find new clients and learn about exciting new job opportunities in your field. Remember, that the main purpose of LinkedIn is to create a giant network of possibilities for you and your small business.

4. Use LinkedIn To Research Prospective Business Partners or Prospect. Before you contact a new business partner or prospective client, make sure to research them through LinkedIn. Their LinkedIn profile functions much like a resume and will provide you with insight about their potential strengths and/or weaknesses.

5. Get Recommendations. It’s fairly simple to gather recommendations from individuals in your LinkedIn network, In fact, all you need to do is click a link. Of course, the more professionals that are able to vouch for your products and services, the better your business will appear to others.

6. Use LinkedIn to search for consultants and contractors. There is a great component in LinkedIn called the “Service Provider” feature. It allows you to pre-screen and research independent business people.

7. Join Relevant LinkedIn Groups. As you become involved in LinkedIn, it is in your best interest to join groups that are relevant to your particular field or industry. There are thousands of LinkedIn groups and you can find even more connections by becoming an active participant in several of these groups.

8. Create a LinkedIn Group. If you are interested in being perceived as an expert, then you will want to create your own LinkedIn Group that you personally manage. Once you create the group, you can invite others in your network to join. If you promote your group effectively, you can eventually have hundreds, even thousands of members that you are able to communicate with on a consistent basis.

9. Tap Into The “Question and Answers” Feature. One immense bonus of LinkedIn is the fact that you are able to ask thousands of business professionals important questions, receive immediate answers at no cost to you. In addition, you can answer other business professionals questions and, again, position yourself as an expert in your industry.

10. Respect The Network. Always remember that your LinkedIn connections must be treated with the utmost respect. Answer your emails, respond to questions and give appropriate recommendations. If you are going to be a part of the LinkedIn community then you need to be involved and active in order to find success.  The good news is that it only takes a few minutes every day to reap the rewards.

If used correctly and consistently, LinkedIn can be a powerful networking tool for the small business owner. To learn more about LinkedIn go to: www.LinkedIn.com.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

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From Pew Research Center – Feb. 9, 2012

A plurality of the American public believes that young adults are having the toughest time of any age group in today’s economy — and a lopsided majority says it’s more difficult for today’s young adults than it was for their parents’ generation to pay for college, find a job, buy a home or save for the future, according to a new Pew Research Center survey.  Also, just two-thirds of parents now say they think children should be financially independent by age 22, down from the eight-in-ten share who said the same two decades ago.

Young adults (ages 18 to 34) say that the sluggish economy has had an impact on a wide array of coming-of-age decisions about career, marriage, parenthood and schooling. For example, nearly half say that in the past few years they have taken a job they didn’t really want just to pay the bills. Smaller but still sizable shares say that because of the tough economy they have gone back to school (35%), moved back in with their parents after living on their own (24%), postponed having children (22%) or postponed getting married (20%).

The new report also examines young adults in the U.S. labor market, their optimism in the face of tough times, their job satisfaction and their prospects for the future. It is based on findings from a Pew Research Center survey conducted Dec. 6-19, 2011, among 2,048 adults nationwide, including 808 young adults (ages 18-34), as well as an analysis of data from the U.S. Bureau of Labor Statistics.

Read the full report at pewsocialtrends.org

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To purchase my book, co-written with Joyce Richman click here: Getting Your Kid Out of the House and Into a Job

Once you’ve signed up for a Twitter account, Twitter gives you a few generic backgrounds to use on your Twitter profile page. Unfortunately, using the default Twitter background is the best way to “bore” your followers to death.  (Yawn!) Not to mention that you’re letting an opportunity to brand your small business slip through your fingertips.

If you want to stand apart from your competition (as any small business owner does), then you’ll undoubtedly want to create a unique and customized Twitter profile.

One of the wonderful parts of Twitter is that you’re able to upload your very own customized background. Obviously, there are many benefits for creating, customizing and personalizing a Twitter background for your Twitter account. The best part is that it doesn’t need to be expensive or technically challenging.

However, before we explore how to create your Twitter background, let’s look at why your business would benefit from a customized background.

1.  Business Branding.

Creating a Twitter background that showcases your small business colors, logo and business personality, helps grow and extend your brand.

2. Creativity and Personal Expression.

You have the ability to capture the attention of your prospective clients and customers as soon as they land on your Twitter profile page. Through the use of interesting design, creative graphics and a bit of imagination, you can make a strong statement through your Twitter background.

3. Additional Business Information.

You have the option to add additional information about your small business through the use of a customized background. This is incredibly important since you are only given a 160 character bio. You can choose to add logos, marketing messages, marketing taglines, additional URLs and links to your other social media sites.

It doesn’t matter if you are a Photoshop expert or technically challenged, here are three ways to fully customize your Twitter background:

1.  Do-It-Yourself

If you are handy using a design program like Photoshop, you can design your own Twitter background.  The most important design element to keep in mind is that your image should be approximately 1600 pixels wide by 1200 pixels tall. This will allow all browsers and screen resolutions to easily view your Twitter background.

In addition, if you are adding a left-hand column in your Twitter background, you’ll want to ensure that the design is smaller than 225 pixels. This way your column won’t interfere with your center Twitter content.

2) Upload a Free Theme

There are dozens of services that allow you to upload free, semi-customizable themes for your Twitter background. It’s a fairly straight-forward process and you can customize and upload your free theme by using one of the following services:

http://www.MyTweetSpace.com

http://www.TwitrBackgrounds.com

http://www.FreeTwitterDesigner.com

http://www.TweetStyle.com

3) Order a Customized Theme

If you would like a fully, customizable theme you can have one designed, for a fee.  Here are three services that will put together a fully customized Twitter profile for you:

http://www.TwitArt.com

http://www.TweetStyle.com

http://www.TwitrBackgrounds.com

So, if you are going to use Twitter as a marketing tool for your small business, make sure that you add a bit of “bling” to your Twittering efforts!

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

Guest Author:  Jessica Swanson

Imagine that you’ve taken the giant leap to start a blog to bring more brand awareness and exposure to your small business.

You’ve taken all the necessary steps to build your blog platform and now comes the day when you make your very first blog post. You spend hours crafting a post that is educational, inspirational and positions you as an expert in your field. You are as proud of this post as if it truly were your own flesh and blood. And, most of all you can’t wait to share it with the world.

So, you hit “publish” and wait for your readers to react to your nuggets of wisdom. (And, you wait and wait and wait….)

Why aren’t you generating any comments? Why aren’t people emailing you thrilled that you have shared your expertise with them?

It’s called “lack of traffic” and if there’s no traffic to your blog, no one will ever see it. Period.

So, how can you begin enticing readers to visit your blog? Here are twelve quick ways to generate a flow of non-stop blog traffic:

1. Create great content.

Obviously, this goes without saying. But, your content needs to educate, entertain, inspire or offer a solution to your reader’s problems. You want to try to accomplish at least one of these tasks with every blog post.

2. Keep your posts short.

We are living in an age where short attention spans are the norm. Keep your posts under 500 words so that you don’t lose your ADD readers.

3. Get your blog indexed in Technorati.

This is the daddy of all blog catalogs. Make sure that you go through the very simple process of submitting your blog RSS feed to Technorati.

4. Submit your blog feed to other top blog catalogs.

Blog catalogs and RSS feed catalogs are where readers go to find blogs to read. You want to make sure that your blog is there. To make the process even easier, you can use a service such as SubmitinMe to manually post to the catalogs for you.

5. Entice your readers to subscribe to your blog.

Offer your readers a free goodie (such as a downloadable ebook, whitepaper, audio class, etc.) if they subscribe to your blog.

6. Let your social networks know about new posts.

Whenever you post to your blog, Tweet it out to your followers, update your LinkedIn status and let your Facebook friends and fans know about it. If it’s a good post, they will pass it on to their community as well.

7. Get involved in the blog community.

Blogging is a social activity. Read other blogs, comment on other blogs and refer to other blogs within your own blog posts.

8. Comment back.

When your readers make comments on your blog, make sure that you comment back to them. You want to encourage a natural back and forth dialogue between you and your readers.

9. Participate in a blog carnival.

A blog carnival is a blog event that it is dedicated to a particular topic and is published either weekly or monthly. Each edition of a blog carnival is in the form of an article that contains links to other blog posts on that particular topic. Blog carnivals can be a wonderful way to produce awareness around your blog. Read the rules and regulations of the blog carnival and get involved.

10. Offer to write a blog post for a high-traffic blog.

Research various blogs within your particular industry. Read the blogs, comment on the blogs and interact with the blogger. Once you’ve established a relationship, send them an email politely letting them know that you would be willing to be a guest blogger for them at any time in the future. Include a link to your own blog so that they can check out the quality of your work.

11. Use your blog posts in your ezine.

Instead of writing a brand new article for your weekly ezine, send out the first few paragraphs of one of your past blog posts. Then include a link for the reader to continue reading the post on your blog.

12. Include your blog URL in your email signature.

Develop an email signature that you use whenever you send an email. Of course, your email signature should include a link to your blog.

Once you implement these twelve strategies, you’ll certainly notice a spike in traffic and begin generating comments and interaction from hundreds (even thousands) or readers in your particular industry.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

So, you’ve jumped on the Twitter bandwagon and have embraced the experience wholeheartedly.

You’re doing everything that you should be doing, Tweeting out industry tips, quotes and strategies, connecting with targeted followers and spreading the word about your small business.

But, there’s one problem. You’re spending hours a day on Twitter. You don’t have time to write your blog posts, you aren’t sending out press releases and worst of all, you haven’t spent the time that you should on your small business.

So, what’s a Twitter-lover to do?

Here are three quick and easy ways to manage your time on Twitter:

1.      Consolidate.

Your Twitter home page isn’t configured for time-management. It’s cumbersome and requires you to click back and forth between screens in order to access your Twitter stream, replies, and messages.

Instead, use a software application such as Tweetdeck to organize and categorize your Tweets all in one place. The best part is that it’s a free application that no Tweeter should be without.

2.      Automate.

There’s no reason why you need to log into your Twitter account several times a day, just to send out industry quotes and tips. There’s software that can do the job for you. My personal favorite is Socialoomph and it allows you to preload Tweets and schedule to send them out at a later date.

I’ve actually gone so far as to load dozens upon dozens of small business marketing quotes into Socialoomph and drip them out to my followers over time. That way, my followers see me and my small business pop into their Twitter stream several times a day (and most don’t even realize that the process is completely automated). It’s the perfect way to generate massive visibility around your brand.

3. Communicate.

Of course Twitter is a social network and it won’t work if you depend solely on automation. Therefore, get involved in the conversation and ask and answer questions, retweet interesting posts and interact with your followers. You should strive for a few minutes of personal involvement on Twitter about three times a day.

Even though Twitter is a fantastic marketing platform, it is only one of many marketing tools that you should be utilizing to spread the word about your small business.

Therefore, put these three tips into play to ensure that you’re not wasting valuable time and energy Twittering away your day.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

Guest Author:  Jessica Swanson

Are your prospects doing what you’d like them to be doing? Are they ordering your ebooks, opting into your website or clicking on your links?

If not, you’re missing out on one of the top-secret weapons that copywriters have used for years to get their prospects to act accordingly.

So, what do master copy-writers do to move prospects to action? They ask them to act.

That’s right. You simply need to ask your prospects to do what you want them to do. It really is that straightforward.

But, most landing pages, sales pages and emails don’t utilize this bizarrely simple technique (which is also why most ad-copy performs so poorly).

According to usability expert Jared Spool , when visitors find powerful action words on a landing page, they are successful at completing their task 72% of the time; if the action word isn’t on the page, they are only successful 6% of the time.

Obviously, it’s in your best interest to ask your prospects what you want them do, how to do it, and that you want them to do it immediately.

Here is a list of 50 powerful “call to action” phrases that you can use in your future ad-copy:

1)   Click here.

2)   Click here to find out all the details.

3)   Download now.

4)   Immediate download.

5)   Reply today.

6)   Try it free.

7)   Start your free trial now.

8)   Sign up for your free trial immediately.

9)   Your free trial is just a click away.

10)  Join now.

11)  Start now.

12)  Talk to an expert.

13)  I invite you to…

14)  I urge you to act at once.

15)  I can’t wait to hear from you.

16)  We’d like to hear from you.

17)  Just hit Reply and we’ll email you the details.

18)  Sign up online at ____.com

19)  Learn more about us at ______.com

20)  Order now, while there’s still time,

21)  Place your order now, while everything is still in front of you.

22)  In a hurry? Call 555-1212

23)  For even faster service, call 555-1212.

24)  To place your order, call us toll-free at ____________.

25)  Just reach for your phone.

26)  Mail your order today!

27)  Send in your application today!

28)  We’re waiting for your call.

29)  I urge you to send for our free brochure.

30)  Send for our free catalog.

31)  Mail this convenient coupon today!

32)  For more details call 555-1212.

33)  Please don’t hesitate to call us.

34)  Why not give us a call to find out all the details?

35)  Call us this week to schedule an appointment.

36)  It’s important that you respond promptly.

37)  Offer expires March 1st.

38)  For a short time only.

39)  Order now and receive a free gift.

40)  See it in action.

41)  Get it now!

42)  Request your FREE quote today.

43)  Free Shipping

44)  Money Back Guarantee

45)  Best value

46)  Limited availability

47)  Expires at midnight tonight.

48)  Act quickly.

49)  Reserve your spot now.

50)  Sign up now, while you still can.

So, there you have it. A list of fifty powerful “call to action” phrases to use in all of your future ad-copy. The results will astound you.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com

Essentially, I outlined why I think it is important to start with who you serve. So many times, we get caught up in very generic expectations of what we should be doing to market ourselves thinking that we have to conquer the entire world. In reality, most of us need to reach a steady, committed set of clients with whom we can be connected over time. Mass marketing can be very effective, but it is also very expensive. And even when you are engaged in mass marketing, you are really carefully targeting your audience.

So when in doubt, start with thinking about your ideal client. Focus on who is a good client or customer for you and you may find that you can be much more efficient with your time and talents.

Positioning Presentation 7Nov11

Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being. (Is that truly too much to ask?)

That being said, hopefully your “About Page” isn’t a tiresome dissertation of mind-numbing facts about your small business.

Here are three simple tips for putting together an “About Page” that will stun your visitors:

1. Avoid stock photos.

Stock photos are just not going to cut it when it comes to depicting your small business.  Your visitors want to get to know you. They really don’t care if you’re fat, skinny or somewhere in between, they’re just trying to make a connection.

Your visitors want to get to know the “real you,” not the slick and polished picture of Mr. Joe Clipart.

2. Don’t use wearisome industry jargon.

There’s nothing worse than an About Page that drones on and on with industry jargon that only your mother would care about.

Here’s an actual “About Page” paragraph that I read the other day:

“XYZ Marketing Solutions is a recognized leader in online and offline marketing solutions. Dedicated to providing the highest level of marketing expertise, XYZ Marketing Solutions delivers unparalleled support, superb customer service and superior education to their discerning clients.”

Yawn…are you sleeping yet?

Here’s the deal. When visitors read about your small business, they don’t give a hoot about your high level of expertise or superior education. They simply want to know how you can solve their problems.

I rewrote John’s “About Page”:

“If you’re looking for ways to create more visibility, generate more leads and make more money, XYZ Marketing Solutions will produce maximum results for your business.”

3. Include your contact information.

If you operate a small business, then there needs to be an easy way for prospects, customers and clients to contact you. Obviously, you don’t need to give out your home phone number. You can simply use a 1-800 number that redirects to your cell phone (i.e. Grasshopper is a low-cost, professional choice.)

And, the same is true for providing a simple way to email you. If you don’t want to use your personal email account, but want a low-cost email solution try Zendesk.

So, make sure that when visitors land on your “About Page,” you give them something to remember. It’s as simple as that.

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Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit: www.ShoestringMarketingKit.com