Tumbleweed Tiny Houses
I am completely fascinated by Jay Shafer’s Tumbleweed Tiny Houses. I desperately want to build one and Jay makes me feel as if I could! If you haven’t seen these amazingly small, compact and efficient homes, you might enjoy visiting Jay’s site and seeing the designs and room layouts. (And Jay if you are reading this, I would love a B-53 with the additional bedroom downstairs.) Jay is a small space evangelist and I have absolutely no reason to talk about him on my blog… except I can’t stop looking at these designs and surely there is a marketing lesson to learn from that somewhere.
I’ve watched Jay’s work evolve and grow for about 6 years and I get excited when a new design appears. I bought the little book of designs he produced and I pull it out every once in awhile and imagine what it might be like to “live small.” Maybe it is my desire to have a space that is totally and completely my own, or maybe I just like the idea that I could build a whole house, or maybe it is the thought that you could pare your belongings down to the degree needed to live in one of Jay Shafer’s houses.
Bottom line is that I think there is a lesson to be learned from Jay. He’s tapped into something deep in the American psyche about home ownership, living within your means, and managing your resources. In marketing parlance, he’s found his unique selling position, he knows and engages with his clients, and he is clear about his message. So, I will continue to justify my fascination with Jay Shafer’s Tumbleweed Tiny Houses and call it market research.
And maybe I will see you at one of Jay’s upcoming workshops where he teaches Tiny Housebuilding and Small Space Design:
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